The Business of Freelancing:
Getting to Six Figures:
Video On Demand
(To receive information about the next scheduled webinar, contact Deb Gordon).
On a scale of 1 to 10 (10 being “I’m earning more than I ever expected in my wildest dreams”) how satisfied are you with your freelance income? Do you feel like you’re working ever harder for the same or less money? Do you struggle with the “business aspects” of freelancing, like saving for retirement and insurance issues? Do you feel that your marketing efforts need a boost?
Then you need this course.
Veteran freelancer Debra Gordon, MS, who has been earning six figures for the past 14 years (through two recessions), will show you how to maximize your potential and your business and reach success. It will be fun and doable—regardless of the kind of business you run or how long you’ve been running it. Most important: what you learn will make a real difference. Not next year, but next month.
After completing this program, you’ll have:
• The knowledge and skills to take your business to a successful enterprise that fulfills your career (and financial) goals.
• Access to a private LinkedIn group for sharing tips, asking questions, and receiving long-term support for success.
• Live webinars and archived webinars, available for download. Watch at your convenience! Watch over and over to reinforce the learning or when you just need a motivational boost.
• An e-book of resources, tip sheets, and other tools for successful freelancing.
• Discounts on one-on-one coaching.
And the good news is… this course won’t cost you $2,000 or $1,500 or $997. It’s just $249—about $60 a week. Just imagine the return on your investment! Plus, it’s risk free. That’s right—if you’re not completely satisfied, we’ll refund your money within 30 days.
Plus, registering for the course entitles you to an hour of one-on-one coaching for $200, a 30 percent discount. Take advantage of this offer to get your specific questions answered.
The first hour of each class is devoted to teaching; the last half hour to your questions.
Here’s what you’ll learn:
1. What Business Are You In?
Before you can be successful in business, you have to understand what business you’re really in. In this session, you’ll conduct a SWOT analysis (strengths, weaknesses, opportunities, and threats) on yourself, develop a mission and goals, and write a business plan for the coming year (something even longtime consultants often ignore).
You’ll also learn about various business models, how to prepare a budget and track expenses, invoicing, setting up an office, contracts, and 20 other things you didn’t know you needed to know, including apps and programs to help you work smarter.
2. Getting All the Business You Want
Successful freelancers never have a slow period (unless they want one). In this session, you’ll learn the right way to get leads and then turn leads into cash customers. This session includes tips on getting the most out of social media – without feeling overwhelmed.
3. Getting Clients to Behave
Managing clients and workflow can be tougher than herding cats. In this session, you’ll learn how to make sure you stay in control, negotiate a fair fee, manage scope creep, and keep even the most, um, challenging clients happy.
4. Finding Work/Life Balance
It’s not easy but it is possible. Learn how to recognize the signs of burnout, how to plan for a real vacation, and even how to take a sabbatical—all without affecting your bottom line.
This course is open to newbies and experienced freelancers, no matter what your specialty. If you’ve only been thinking about freelancing, you’ll quit your job after the class. If you’ve been freelancing for years, you’ll have the best year of your career.
You are fully covered by our 30-day guarantee. We stand behind our work, and if what we’ve created doesn’t radically improve your business, you shouldn’t have to pay for it. If you haven’t gotten anything out of this webinar, we offer a 100 percent money-back guarantee within 30 days of completing the class.
The Business of Freelancing: Details at a Glance
• Open to all freelancers: consultants, graphic artists, writers,
editors, Realtors, IT specialists and others.
• $249 with a money-back guarantee.
• Available on demand.
• Access to a private LinkedIn group to continue to grow your
• Discounts on one-on-one coaching.
About Debra Gordon
Debra Gordon, MS, is president of GordonSquared, Inc., a healthcare communications company based in Williamsburg, Va., that she started in 1999. She is an in-demand speaker and has spoken for numerous organizations in the past few years, including the American Medical Writers Association’s national meeting and several regional chapter meetings; the Healthcare Businesswomen’s Association; the Alliance for Continuing Health Education; Society of Pharmaceutical and Biotech Trainers; the Experimental Biology 2014 meeting; the American Society of Abdominal Surgeons; and the 2014 Texas Medical Association’s CME group’s annual meeting. She has also conducted several webinars on various topics.
Debra received her bachelor’s degree in English from the University of Virginia and her master’s in biomedical writing from the University of the Sciences in Philadelphia.
Here’s what attendees from previous webinars and live talks had to say about Debra:
“Getting to Six Figures was the perfect way to kick off my planned transition to higher earnings and a more satisfying freelance career. Debra Gordon has the credentials and skill to lead this webinar with confidence and offer pearls of freelancing wisdom. The beautifully organized presentations start and end on time, and the weekly homework helps you put your learning into practice. I know if I follow Debra’s suggestions, my business will grow!”
“This was a great webinar. I’ve gone back and relistened to most sessions to further glean insights and have recommended it to several freelancers I know… it gives me hope and confidence that I will significantly increase my income in the years to come. Many thanks!”
“The biggest thing I got out of the course was a push. A push to really think about what it is I want to be doing and how to do it. And most of all, not to keep quiet about it! I also loved that there was a sense of community and support within the course. This was something unique to Deb’s course. Anyone could list the do’s and don’ts (well, not anyone!) but Deb brought herself to the course. She was the voice of support that said, ‘hey this isn’t easy and not everyone can handle it all – all of the time.’ She brought her own personal stories to the course, which are still in my mind today.”
“I’ve been freelancing for over 20 years and didn’t think I would really learn anything new or useful from Debra’s webinar. Boy, was I wrong! Implementing just a few of her tips has improved my efficiency and allowed me to not only take on more clients but serve them much more effectively. I’m positive I’ll be able to reach six figures within the next year.”
“I picked up a lot of really good tips, techniques and strategies from this webinar and my income increased substantially because of it. Highly, highly recommended for anyone, at any point in their freelance career, who is serious about stepping it up. It was a turning point for me and I wish I’d taken it sooner.”