Presentations and On-Demand Webinars
Quick Jump To:
- How Much Are You Worth? Pricing for Freelancers
- The Business of Freelancing: Getting to Six Figures
- Value-Based Reimbursement: Hitting the Highlights
- The Awesome Power of White Papers: Bringing Customers to You
- 10 Tips for Writing Winning Needs Assessments
- Be a Patientzilla
How Much Are You Worth? Pricing for Freelancers
Do you struggle with what to charge clients? Worry that you’re charging too little or too much? Shy away from negotiating? Then you need this webinar. Veteran freelancer Debra Gordon will use actual case studies from participants to take you through the steps needed to ensure you’re getting what you’re worth.
Learn more here.
The Business of Freelancing: Getting to Six Figures
On a scale of 1 to 10 (10 being “I’m earning more than I ever expected in my wildest dreams”) how satisfied are you with your freelance income? Do you feel like you’re working ever harder for the same or less money? Do you struggle with the “business aspects” of freelancing, like saving for retirement and insurance issues? Do you feel that your marketing efforts need a boost? Then you need this course. Learn more here.
Value-based reimbursement is front and center as healthcare reform moves into the next phase. In this free, on-demand webinar, you’ll learn what it is and how it works. Learn more here.
A few years ago, needs assessments were little more than overviews of a therapeutic area. Today, however, they require broad research and information from a variety of sources, including live interviews, to identify actual gaps in knowledge, highlight educational needs, and develop needs assessments.
Unfortunately, too few needs assessments actually meet these goals.
In this free, on-demand webinar, independent medical writer and former newspaper reporter Debra Gordon, MS, will show you how to apply journalistic skills to develop the kind of targeted, persuasive needs assessments you need for accreditation and to win grants.
Are you using white papers as part of your business-to-business marketing strategy? Do you know what a white paper is? How to write one? How to market one? If not, then you’re missing out on one of the most powerful marketing tools and writing-related services today. Which is why you need to download “The Awesome Power of White Papers.” Learn more here.
Be a Patientzilla
Get the Quality, Cost-Effective Health Care You Want, Need, and Deserve How Smart Healthcare Consumers Navigate the Healthcare System
Did you know that preventable medical errors while hospitalized are the fourth leading cause of death in this country?
That there are more than 30 prescription medications you shouldn’t take if you’re 65 or older?
That you probably don’t need that expensive test?
That your opinion today about the quality of care you receive matters more than ever, accounting for a third of the reimbursement your healthcare provider receives?
No? Then it’s time to unearth the answers and register for this Patientzilla workshop. It just may be the most important 90 minutes you spend in your life. Because it could save your life.
During this workshop, you will learn …
- How to get your doctor to sloooowwww down and listen to you
- How to be your own health advocate – or someone else’s
- How to stay safe in the hospital
- How to make your electronic health record work for you
- How to save money on your health care
- How to walk out of a medical office understanding what your doctor said to you
- What questions to ask about medications, surgery, tests and other procedures
- How to compare hospitals, doctors, nursing homes, home health agencies and other healthcare providers the same way you can compare televisions
- How to find out how much something costs before you hand over your insurance and credit cards
Isn’t it time to get the quality, cost-effective health care you want, need and deserve?
The cost is miniscule compared to what most of us pay these days for our health care — just $39. Yet the benefits are incalculable.
But hurry! Space is limited.
About the Presenter: Debra Gordon, MS, is president of GordonSquared, Inc., a healthcare communications company based in Williamsburg, Va. She has been covering the healthcare system and writing and communicating about medicine and health care for more than 20 years. She is passionate about empowering consumers to get better care.Debra is an in-demand speaker on a variety of healthcare-care related topics for national and local audiences. She taught classes through Christopher Wren on the healthcare system, and has spoken to numerous local organizations, including the Kiwanis Club and Rotary chapters.Debra received her bachelor’s degree in English from the University of Virginia, and her master’s in biomedical writing from the University of the Sciences in Philadelphia.